to their extensive collection of market research reports. Innovation is the most important factor for building competitive advantage in the global food and drinks market. However, most industry executives are unsatisfied with returns on investment ach acura ieved on their new products.
Although breakthrough innovation is generally perceived to be the most profitable, incremental innovation and category repositioning could prove to be more effective strategies. 'Future Innovations in Food and Drinks to 2015: NPD, Trend convergence and emerging growth opportunities' is a new management report published by Business Insights based on extensive analysis of over 75,000 new products launched and an exclusive global industry opinion survey.
The report explores the key trends in the global food and drinks market, assesses the most innovative models, analyzes the most innovative products and provides actionable recommendations for increas alfa romeo ing innovation success rates. Finally, the effect of the economic downturn on product innovation is discussed as well as the most important drivers influencing consumer demand and what this means for future product launches. Table of Contents : Future Innovations in Food and Drinks to 2015 Executive summary 12 Drivers of innovation 12 New approaches to innovation and product lifecycle management 13 What's new in innovation? 14 Global NPD launch patterns 15 Case studies 16 Industry opinion survey results 17 Conclusions 18 Chapter 1 Drivers of innovation 20 Summary 20 Introduction 21 The impact of private label 21 Private label is changing the food and drinks marketing landscape 21 Private label penetration 23 Younger shoppers are more receptive to private labels 24 Private label and innovation 25 By increasing their quality private labels are now a credible source of innovation 25 Recession has allowed private label to offer an alternative to eating out 25 Food industry restructuring 26 M&A activity 26 Deal activity has declined, but looks set to increase again in the foreseeable future 26 "Bought in" innovation is part of the rationale for M&A 27 Recession and innovation 29 Innovation rates increased during the recession 29 Recession may actually make it easier to launch products 30 Some companies are now betting on innovation driving future growth 31 Consumer drivers of innovation 32 Two areas are affecting innovation 32 Purchasing criteria are having the greatest impact 32 Simplification and transparency are important trends 33 The health issue and claims regulation 34 Obesity continues to be a growing problem 34 Marketing innovation that backs product development is one way to tackle obesity 36 Regulation of health claims is retarding innovation 37 Rising innovation costs are reducing the rate of innovation 37 Re-positioning products as healthy 38 Global food supply issues 40 For more information kindly visit:http://www.bharatbook.com/detail.asp?id=130206&rt=Future ... auto part
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