Rabu, 11 Mei 2011

Into Somerset unveils new brand identity

PRLog (Press Release)– May 09, 2011– Established in 2008, Into Somerset has been a big success and in the last year alone it has worked with over 130 companies, assisting 28 of them to relocate with almost 600 jobs created in the county – no mean feat during a recession!

The re-launch has come about due to a number of factors that have resulted in a change of direction for the organisation, as Chief Executive Rupert Cox explains.

"As the economy continues to evolve and we begin to come out of one of the biggest slumps of our time, Into Somerset has developed a more precise focus on fewer things that are of higher value for a potential inward investor. Into Somerset's brand image and identity has become sharper, more business focused and more eye-catching, as well as now reflecting our greater private sector emphasis."

Into Somerset has certainly evolved from its original form, which was acura principally a marketing campaign and now has moved towards becoming more of a tailored business relocation service, actively helping people move to the area. Meanwhile, its new focus on specific target indu chevrolet stries enables the team to identify real opportunities for Somerset to grow in terms of inward investment, skills and job creation.

The Into Somerset website, www.intosomerset.co.uk, has also seen a total redesign, making it more straightforward to access the extensive range of information that has been created over the past three years.

"It's much easier now for people t car news o find their way around the website," says Cox. "We've developed some really useful assets over the years including some great case studies and video content, but it needed to be reorganised, bringing the most relevant content to the front of our 'shop window'. It's important to make it as easy as possible for visitors to the site to find exactly what they're buick looking for within just a couple of clicks, and we're confident that the new website does that."

Although the website has already gone live, the official launch of the new Into Somerset brand identity will take place at the Somerset in Business Conference at Taunton Rugby Club on 24th May. The Conference, entitled 'Somerset – The Energy to Achieve', will focus on the energy industry, which 1086274749  offers fantastic opportunities for businesses in the area and has been identified by Into Somerset as one of the key growth areas for the county. To find out more or to book a place at the Somerset in Business Conference, please call 01923 444924 or email events@somerset-chamber.co.uk.

For more information about Into Somerset or for advice and guidance on setting up a business in Somerset, call on 0845 1222 066 or visit www.intosomerset.co.uk.


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